MAY 2025
2
DAYS OF INSPIRATION
DISCOVER OUR NEWESET VARIETIES AND STRATEGIES TO COUNTER PRICE EROSION IN THE CATEGORY
CONNECT WITH
A GROUP OF INTERNATIONAL
RETAILERS
(ENGLISH)
TOPICS DAY 1
09H00
09H45
10H00
10H45
11H15
12H45
14H00
15H45
16H00
17H15
18H15
WELCOME
EUROPE'S TOMATO LANDSCAPE: WHERE DO YOU STAND?
HOW COULD SHIFTING FOOD AND RETAIL TRENDS IMPACT THE TOMATO MARKET?
BREAK
RESEARCH INSIGHTS: CAN WE REDUCE PRICE SENSITIVITY IN TOMATOES AND BOOST SHOPPER SPEND? (BY KU LEUVEN)
LUNCH
FROM INSIGHT TO ACTION: WHAT WILL REALLY MOVE THE NEEDLE IN YOUR CATEGORY? (BY COOKS)
BREAK
WHAT IF STRATEGY WAS FUN?
LET'S BRING IT ALL TOGETHER
DINNER & DRINKS
TOPICS DAY 2
08H30
10H30
11H00
12H30
14H00
WHICH NEW VARIETIES COULD REDEFINE THE CATEGORY?
TRANSFER
HOW WILL CSRD IMPACT YOUR TOMATO CATEGORY AND ARE WE READY?
LUNCH
OPTIONAL: RETAILTOUR
Some reviews and shots of
the Tomato Experience Days in June 2024
"Good initiative. Get away from the day-to-day and brainstorm how the category can be strengthened to boost sales. The day was well structured with a theoretical part and a practical part (trials). The people present were knowledgeable, making it an interesting experience."
- Belgian retailer
"Interesting experience, which was incredibly well organized and provided a lot of new insights."
- German retailer