JUNE 2024

2 DAYS OF INSPIRATION

DEEP DIVE
INTO THE
CONSUMER
JOURNEY

A GROUP OF EUROPEAN RETAILERS

(ENGLISH)

TOPICS DAY 1

GROW IN THE CATEGORY

CUSTOMER JOURNEY: WHAT CONSUMERS SEE WHILE SHOPPING AT THE TOMATO SHELF

CONSUMER JOURNEY: POINT OF VIEW, SHELF ANALYSIS, AND TASTING EXPERIENCES

TOPICS DAY 2

IMMERSE YOURSELF IN THE NEWEST TOMATO VARIETIES

RETAILTOUR

Some reviews and shots of
the Tomato Experience Days in June 2023

"Very strongly organized event with interesting interactions between domestic and foreign retailers with a varied and interactive program. Moreover, the useful was always combined with the pleasant."

- Belgian retailer

"Throughout the various exercises and perspectives, it was confirmed that together we have already completed a beautiful track so far in our tomato range. However, it is and remains inspiring and necessary to discover innovations at market, product and cultivation level."

- Belgian retailer